Elise Media

  Year 11 Paper 1 assessment: Learner Response Create a blogpost called ' Paper 1 assessment learner response '. 1) Type up your feedback in full (you do not need to write mark/grade if you do not wish to). www: overall, solid effort here, Elise- good knowledge of advertising conventions and named csp's in the paper. ebi: not in detail or depth in your analysis to award you top marks. look at the indictive content in the mark scheme to see what else you could of added- this is good revision too! 23/42 grade 5.  2) Look at the  mark scheme for this assessment . For Question 2 (12 mark unseen) use the indicative content in the mark scheme to identify  three  points that you could have referred to in your answer. central image: long shot of rugby player connotes: strong, athlete, focused, determined, motivated.  slogan - 'Real Battle'  font- sans serif (bold modern) links to passion and motivation to the advert (white)  lighting - flood lights represent under armour lo

  Galaxy 'Chauffeur' advert: blog tasks 1) What key conventions of TV advertising can you find in the Galaxy advert? Propp's character theory is used as Audrey Hepburn is the heroine and the man who picks her up in the car from the bus is her hero.  2) What is the key message the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question. they use the slogan 'why have cotton when you can have silk?' - which says that you should go for galaxy as it is the best.  3) Who is Audrey Hepburn and w hy did Galaxy select Audrey Hepburn for this advert?  Audrey   Hepburn  was a huge Hollywood star in the 1950's and 1960's she was associated with Hollywood glamour and style and was a fashion icon and model. for the galaxy advert the advertising agency used a CGI- version of Hepburn from 1953 the year of her hit film Roman holiday. this is to keep the audience engaged.  4) What is intertextuality? intertextuality is wh

  Introduction - Tatler Media pack 1) Look at the  Tatler Media Pack . Go to  page 2 : how does the editor introduce the magazine? the editor introduces  the magazine by describing what the magazine is and the target audience is and whatb you might benefit from the magazine. the editor also uses powerful words to sell off the magazine.  2) Now go to  page 4  of the Media Pack. Focus on the print magazine ( NOT  tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader? average age is 41 73% females  social class is 83% house hold income is £261,572 70% live in London or South East  middle ages women who has a good income and is quite wealthy and happy to spend money on products from the magazine.  3) Look at  page 6 . What do Tatler readers think about fashion? How much do they spend? 96% of tatler rea