His Dark Materials: Industry and Audience blog tasks
Audience 1) Read this audience rating guide for His Dark Materials . Based on the screening and this article, who do you think the target audience is for His Dark Materials and why? What about psychographic groups? You can revise Pyschographics here . Based on the screening and the article i believe the target audience is for families and teenagers. I believe this because the show as on BBC on a Sunday at 8.10pm and this means that they were not allowed to show certain things before 9pm as it would be inappropriate for younger people. it is also targeted at fans of the fantasy genre and fans who liked the original book. younger audiences may be appealed by the show as it has diverse representations of gender and race. HBO rated it for people aged 14+ due to some scenes being frightening to younger children, although season 2 of the show as rated 12+ by the BBFC. 2) What audience pleasures are offered by His Dark Materials - The City of Magpies? Apply Blumler and Katz's Use