Elise Media

  Audience Look at  the KISS media pack carefully . This will give you a brilliant background to the brand and how they target their audience (important note: it features the old Breakfast presenting team).  Answer the following questions: 1) Read page 2. What is KISS FM's mission? to bring music to 15-34 years old  on every device possible so that they can enjoy the radio.  2) Look at page 3. What is the target audience for KISS FM? As well as writing the key statistics from the media pack, try and suggest what  psychographic groups  would fit the KISS audience too. The KISS audience is a 15-34, 60/40 Female to Male split  and united by their love of music and the cool stuff they’re into right now. 3) Now look at page 5 - The KISS network. How does KISS use digital media and technology to reach its audience?  From social timelines to YouTube, live events and on-  demand streaming on apps, KISS connects with its  audience through a multi- platform strategy of presenting  content ar

  Historical, social and cultural contexts 1) What radio stations were offered by the BBC before 1967? BBC radio home, BBC radio light, BBC radio third 2) How was BBC radio reorganised in September 1967? What were the new stations that launched?  they made a station which included pirate broadcasting djs to play popular music which then from that was able to become more recognised as it invited a wider target audience to listen.  3) What was pirate radio and why was it popular? pirate radio was djs that was on water playing popular music for people to listen to  4) Why did pirate radio stop broadcasting in 1967? it was because of the marine boarding offence 5) How did the BBC attract young audiences to Radio 1 after pirate radio stations were closed down? 6) What was 'needle time' and why was it a problem for BBC Radio? 7) How did BBC Radio 1 offer different content to previous BBC radio stations? 8) Who was the first presenter for BBC Radio 1 and why did these new Radio 1 DJ c

  Audience 1) Who are the potential target audiences for Marcus Rashford's online content? Try and cover both  demographics and psychographics . Marcus Rashfords target audience is young adults and children that may enjoy football, reading, and also to show as a representative of black lives.  2) Marcus Rashford’s online presence is partly driven by his excellent use of social media. How does he use social media to engage with his fans and make them feel part of his brand? he sends messages to inspire and relate to others and post videos or pictures of what he enjoys in his brands.  3) What is Marcus Rashford's Instagram engagement rate and what does this tell us?  Marcus Rashford engagement rate is 6 which shows he engages a lot on posts.  4) Go to Marcus Rashford's Twitter or Instagram account. Find and screenshot/link  three  tweets/posts that show the different aspects of his brand e.g. Relatable person (normal, down to earth), Campaigner (interested in politics), Celeb