Elise Media

  Blog tasks: Marcus Rashford - Language and Representations Work through the following tasks to cover Language and Representation for our Marcus Rashford CSP: Language 1) Make two lists - one of website conventions used on Marcus Rashford's official website and one of social media conventions found on Rashford's Twitter or Instagram pages.  website conventions- logo and brand identity, navigation- menus, central image, multimedia features, social media links/ integration.  social media conventions- logo and brand identity, bio, profile image, background/ banner image, images and video, online engagement.  2) How does his website promote the Marcus Rashford brand? he has the logo on his website in the corner to show his brand and his social media profile pictures were the brand logo.  3) What is the first page you see when you visit Marcus Rashford's website and how does this promote his brand and good causes? it has many pictures of him playing for man united and shows his

  Introduction to OSP: Influencers blog tasks Read  this article in The Week magazine on the rise of social media influencers  and answer the following questions: 1) What years did YouTube, Twitter and Instagram launch? YouTube was launched in 2005, twitter was launched in 2006, Instagram was launched in 2010.  2) What is the definition of an influencer? a person who influences people.  3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can. Zoella also know as Zoe Sugg started blogging sat home and gained millions of followers and views. she was then able to make around £15,000 a month and up to £20,000 for each promotional video she made.  4) How big is the influencer industry according to the article? by the end of 2019 the influencer marketing industry was worth $8bn a year. and it was predicted by the end of 2022 it would grow and be worth $15bn. its known to be the fastest gr

  Audience 1) Who is the target audience for Doctor Who? Has it changed since 1963? it appeals to mainstream audience (age 10-40+).  2) What audience pleasures are offered by Doctor Who - An Unearthly Child? Apply Blumler and Katz's Uses and Gratifications theory to the episode. Make sure you provide specific examples from the episode to support your ideas. Personal Identity: teenagers will be able to relate to Susan as she is a teenager. grandparents would be able tot relate to the doctor as the are roughly the same age. and teachers will be able to relate to Ian and Barbara as they are teachers themselves.  Personal Relationships: Ian and Barbara is trying to help Susan and caring for her safety.  Diversion (Escapism): discovering he time travel machine, Tardis.  Surveillance (Information / Facts):historical references to the french revolution and links to science and discovery of cavemen.   3) What additional Uses and Gratifications would this episode provide to a  modern  2020